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  1. "So back to funny. It’s not the same a witty. Witty, you smile. Funny you laugh. Thats about as much I can offer to define it, but as any humorist will tell you, if you only come off as trying to be funny you have failed miserably. So I think the best designer approach is not to try. Instead you let the images, the type, and the concept do it for you. If it works, it will seem to have done so by accident."